Digital & BusinessBeginnerAges 16+
Digital Marketing
Grow brands online — social media strategy, content marketing, ads and analytics for businesses and personal brands.
What you will learn
- Plan a cohesive multi-channel marketing strategy
- Create engaging content consistently
- Run and measure paid campaigns responsibly
- Report results with analytics that matter
Course syllabus
1Marketing Foundations
- Audience research
- Value proposition
- Channel selection
2Content & Social Media
- Content calendars
- Platform-specific playbooks
- Community engagement
3Paid Advertising
- Meta Ads essentials
- Google Ads overview
- Budgets, targeting & ethics
4Analytics & Growth
- Key metrics & dashboards
- A/B thinking
- Capstone campaign plan